Focusing on the creative and cultural industries, this updated textbook equips students and managers with essential strategies to enhance their marketing effectiveness. It covers various business types, offering insights into maximizing marketing impact tailored to the unique demands of the creative sector.
This introductory textbook equips students with essential marketing research skills, blending qualitative and quantitative methods. The Second Edition features a new chapter on Netnography and enhanced digital marketing research coverage. It includes exercises, international case studies, and lecturer PowerPoint slides, making it ideal for beginners.
Using Social Media and Branding to Attract Tourists
Focusing on place marketing theory tailored for the tourism sector, this book emphasizes the importance of creating a branded destination. It highlights promotional planning, authenticity, and the strategic use of social media to enhance personal experiences for visitors. Featuring a variety of international examples and insights from diverse stakeholders, it offers a comprehensive understanding of effective tourism marketing practices for cities and towns.
Focusing on practical applications, this guide equips non-profit, community, and creative organizations with essential research methods. It emphasizes the importance of research in achieving organizational goals and provides detailed instructions on conducting various techniques such as focus groups, interviews, and surveys. Readers will learn how to analyze findings to enhance products, identify target customers, and create effective promotional strategies, making it a valuable resource for maximizing impact in the non-profit sector.