Juan Carlos Cozatl Cabrera Book order

The book explores the dual roles essential for creating stands: the designer and the forger. It emphasizes the designer's role in conceptualizing the stand and translating ideas into visual forms, while highlighting the importance of the forger and their team in the actual construction and timely delivery of the project. Though often overlooked, these workers are crucial to the successful realization and placement of the final product. The narrative delves into the collaborative nature of design and production, showcasing the interplay between creativity and craftsmanship.

Exploring the dual nature of images in social interactions, this book delves into how individuals present themselves to the world versus their internal realities. It examines the societal expectations that shape outward appearances and the psychological impact of these images on personal identity. By analyzing the interplay between external demonstrations and internal states, the work offers insights into the complexities of human behavior and self-perception within social contexts.