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The analysis focuses on India's Current Account from 1991 to 2013, highlighting its vulnerability to various economic shocks, including currency devaluation and global crises. It examines key components such as crude oil and gold imports, along with government policies and foreign direct investment. Utilizing correlation matrix analysis, econometric regression models, and Granger causality tests, the study aims to identify the most influential variables affecting the Current Account, shedding light on the factors contributing to the widening deficit.

The chocolate market in India is rapidly expanding, currently valued at Rs1500 crores and growing at 18-20% annually. With an annual production of 30,000 tons, urban areas account for over 70% of the 300 grams per capita chocolate consumption, while rural consumption remains minimal. Cadbury and Nestle dominate the industry, benefiting from strong brand recognition and extensive market penetration. In contrast, Amul is a newer player in this competitive landscape, striving to establish its presence among the leading brands.