Exploring the impact of community health in the face of environmental challenges, this study examines local entrepreneurship through coffee marketing. It involved an exploratory analysis of 300 coffee traders, establishing reliability and validity across five dimensions of entrepreneurial perception: economic, financial, sales, social, and environmental. The findings highlight the significance of these perceptions, particularly in vulnerable groups relying on coffee sales for their livelihoods, suggesting a structured approach to understanding entrepreneurship in adverse conditions.
