The book explores the significance of visual identity in corporate branding and the necessity for companies to evolve their graphic appearance in response to changing markets and consumer demands. It delves into innovative corporate communication strategies for expanding into new markets, emphasizing creativity and cross-media approaches. Additionally, the text examines the renewal of communication language within the executive class, focusing on storytelling and chatbots, and outlines methods for effectively relaunching brands on social media amidst globalization challenges.
