Robert Rose Book order

Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.

Set in a small Virginia town, the narrative explores the eerie atmosphere of Old House woods, where hauntings and mysterious occurrences lurk within the dense swamps of Haven. The story delves into the town's dark past, revealing legends and supernatural events that have shaped the lives of its inhabitants. As new tales emerge, the intertwining of history and the supernatural promises to unveil secrets long buried in the shadows of the forest.

"What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization."--Publisher's description

How business will be transformed in a new era of marketing; led by storytellers and powered by remarkable, content-driven, customer experiences.

Originating as a lighthearted endeavor in 1989, this ongoing project has evolved over the years, reflecting the passion and creativity of its creator. The book captures the journey of this unique venture, showcasing its development and the experiences that have shaped it along the way.

The book presents a thought-provoking exploration of various ideas, beliefs, and societal norms, encouraging readers to question and critically analyze the status quo. It delves into diverse topics, sparking discussions that challenge conventional wisdom and inspire new perspectives. Through engaging narratives and compelling arguments, the author invites readers to rethink their assumptions and embrace a mindset of inquiry and skepticism.

The only sound heard in the hushed auditorium packed with 400 proud parents was his shoes hitting the concrete aisle. The child in charge of the record player reached me as I sat in the last seat in the back row. "Mr.Rose, " he said in a quiet voice, "I forgot the records." "Get them - hurry up!" I said through clenched teeth and a pathetic smile. It took about two minutes as he rushed to the room, got the records, returned, and finally began the music for the dance. During the entire process the children, two sets of six on the stage in circles and four sets of children in front of the stage stood straight without moving or talking. The class went on to perform, dances, songs, and skits for one and a half hours. Not once did I do or say anything after giving him the room key. I sat in the back as my very competent and independent sixth graders made me so proud that I kept fighting tears. More of what they did that day is in the book. And, this is just one of the many anecdotes of the children, parents, teachers, and supervisors who deeply TOUCHED MY LIFE during the first twelve years of my 42 year career.