Divya Anand Books

Ever thought of learning how to think about analytics in a structured way? This book is for you. You might have heard of Analytics, but what is it really? Ever wondered how to start thinking and implementing Analytics? Analytics may seem like a maze for some but a breeze for others. This book aims to help you, the reader whether you are a corporate, a student or a business owner to take your first steps along an easier path. Call it a handbook or a beginner's guide, this book unveils the non-technical face of Analytics for individuals and organizations initiating their Analytics journey. For those already mid-way, it acts as a guide to pause, reflect, and check if they have missed or overlooked any key aspects required for solutioning. The 3D Analytics Framework, consisting of 3 dimensions and 14 elements, presented in the book simplifies the essentials of Analytics. The reader is guided into Analytics through the lens of proven problem-solving techniques of Design Thinking and a practical approach to initiate change management through Maslow's need hierarchy theory. The book presents principles of Analytics in a simple and easy to understand language using real life examples and pictorial Illustrations. In this book, Divya shares her learnings of over two decades. Through the stories, ideas, and framework, she believes that anyone can embark on the Analytics journey and reap its benefits.

When all her efforts at political maneuvering, sucking up and even doing her job fail to land her that elusive promotion, Sitara decides it's time to use the new marketing head Abhimanyu's obsession with his horoscope to her advantage.Soon, she's rescheduling meetings, pitching ideas and picking launch dates based on his horoscope. Except, Sitara is so focused on manipulating Abhimanyu with the career section of his horoscope that she doesn't pay attention to the personal section. Hilarity ensues when these star-crossed signals result in Abhimanyu pursuing Sitara romantically, without realizing that the 'signs' are engineered coincidences in her quest to get promoted.Soon, Sitara is faced with choosing what she really wants-a career progression or true love. She must chart her own course even if what she has in mind may not be what the stars ordained. Written in the Stars is a romantic comedy about life, love and whether the biggest things in life are the choices you make or what destiny has in store for you.