Explore the latest books of this year!
Bookbot

Jay Heinrichs

    Jay Heinrichs is a distinguished author focused on the art of rhetoric and persuasion. His work delves into the core of argumentation, teaching readers how to communicate effectively and influence others. Heinrichs emphasizes the practical application of rhetorical principles in the modern world, spanning academic settings to business and scientific arenas. His writings are valued for their clarity, depth, and ability to make complex concepts accessible to a broad audience.

    So überzeugt man mit Rhetorik
    So überzeugen Sie eine Katze - und dann den Rest der Welt
    Aristotle's Guide to Self-Persuasion
    How to argue with a cat : a human's guide to the art of persuasion
    Thank you for arguing
    Word Hero
    • 2025

      Aristotle's Guide to Self-Persuasion

      How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

      • 304 pages
      • 11 hours of reading

      The book focuses on mastering the art of persuasion to take control of your life and habits. It combines timeless techniques with relatable pop culture examples, making the process of achieving personal goals not only straightforward but also enjoyable. The author, known for their bestselling work, provides practical insights that empower readers to effectively influence themselves and others.

      Aristotle's Guide to Self-Persuasion
    • 2018

      Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human - colleague, friend, boss, partner, or even your most cantankerous relative - would bow to your magic. This book teaches you all the tricks you need to get along with even the most stubborn adversary. Among other things, you'll learn how to get your body language just right; perfect your timing - the art of the pounce - and make your opponent feel calm, happy, purring and in control, as you steer him or her away from a fight, and towards a mutually-beneficial, scratch-free resolution. Surprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and, even, the ability to herd cats, should you so wish.

      How to argue with a cat : a human's guide to the art of persuasion
    • 2011

      Word Hero

      A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever

      • 352 pages
      • 13 hours of reading
      3.7(236)Add rating

      Unlocking the secrets of effective communication, this guide offers techniques to enhance your verbal skills and become a master of language. Through engaging exercises and practical tips, readers will discover how to express themselves more clearly and persuasively, transforming everyday conversations into captivating dialogues. Whether for personal growth or professional development, this book empowers individuals to wield their words with confidence and creativity.

      Word Hero
    • 2007

      Thank you for arguing

      • 384 pages
      • 14 hours of reading
      3.5(4729)Add rating

      This is your master class in the art of persuasion, drawing on everything from classical oratory to contemporary politics and pop-culture to show you how to win more than your fair share of arguments, as well as: How to get noticed in meetings at work, avoid speeding tickets, even outwit argumentative family members; Defuse an angry accuser and turn a verbal slip-up into a victory; The secrets of Cicero's strategy for moving an audience, and how politicians rally their followers. [Source : 4e de couverture].

      Thank you for arguing