Jay Heinrichs Book order (chronological)

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun--from the New York Times bestselling author of Thank You for Arguing Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences - ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history's most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones. Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals? Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

The book focuses on mastering the art of persuasion to take control of your life and habits. It combines timeless techniques with relatable pop culture examples, making the process of achieving personal goals not only straightforward but also enjoyable. The author, known for their bestselling work, provides practical insights that empower readers to effectively influence themselves and others.

Aniž by kočky uměly mluvit, bez problémů lidmi manipulují už celá tisíciletí. Na druhou stranu, přimět kočku, aby dělala, co se po ní chce, bývá dost těžké, nicméně nemožné to není. A pokud se naučíte vyjednávat s kočkou, jednání s lidmi zvládnete levou zadní…

Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human - colleague, friend, boss, partner, or even your most cantankerous relative - would bow to your magic. This book teaches you all the tricks you need to get along with even the most stubborn adversary. Among other things, you'll learn how to get your body language just right; perfect your timing - the art of the pounce - and make your opponent feel calm, happy, purring and in control, as you steer him or her away from a fight, and towards a mutually-beneficial, scratch-free resolution. Surprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and, even, the ability to herd cats, should you so wish.

Got a cough you can't cure? An insatiable craving for a candy bar? A hangover you can't shake? This is the book for anyone who wants quick, simple, time-proven cures for anything that ails you. Collected from over 250 country doctors, herbalists, nurses, midwives, dentists, and other medical professionals, here are more than 1,400 drug-free, country-tested remedies for warding off a backache, curing a cough with licorice, relieving neck pain with a hot-pepper cream, cooking a breakfast that will ward off a headache, curing a dizzy spell with potato chips, and much more. These "house-call cures" are tried and true and should be available in every home.

Unlocking the secrets of effective communication, this guide offers techniques to enhance your verbal skills and become a master of language. Through engaging exercises and practical tips, readers will discover how to express themselves more clearly and persuasively, transforming everyday conversations into captivating dialogues. Whether for personal growth or professional development, this book empowers individuals to wield their words with confidence and creativity.

The principles of rhetoric are as vital as ever, as discussed in this book that shows what Aristotle, Lincoln, and Homer Simpson reveal about the art of persuasion.