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Sebastian Meyer

    An examination of the nature of unsuccessful M&A as illustrated by the attempted BMW AG and Rover Ltd. acquisition
    Assessment of Foreign Direct Investment in the Russian Automobile Market
    Acquisition of EasyJet plc. by British Airways plc.
    Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)
    Entering the Swedish market: The Karstadt GmbH case
    Change Management
    • 2018

      The following booklet briefly informs through the lenses of relevant theories what kind of 'change models' including change agent skills Gordon has put on show. Having provided you a sharp and well focused analysis of his methods of change management, we comment further on his job competencies. The conclusion is devoted to our final recommendation for Gordon's future.

      Change Management
    • 2018

      The study explores the role of Foreign Direct Investment (FDI) in Russia's automobile sector, analyzing various types of FDI and their economic impacts. It provides a detailed overview of the Russian automobile industry and assesses how FDI influences its development. Ultimately, the author argues that while FDI plays a significant role, it is insufficient on its own to achieve a diversified economy in Russia.

      Assessment of Foreign Direct Investment in the Russian Automobile Market
    • 2007

      The paper proposes that Karstadt GmbH, a prominent German over-the-counter retailer, should expand into the Swedish market. It includes a PEST analysis to assess the political, economic, social, and technological factors influencing this decision, alongside a risk assessment to evaluate potential challenges. The work outlines a detailed market entry plan, culminating in a conclusion that synthesizes the findings and recommendations for successful market penetration.

      Entering the Swedish market: The Karstadt GmbH case
    • 2007

      The paper explores the distinctions between business-to-business (B2B) and business-to-consumer (B2C) marketing within the supply chain, specifically focusing on fast-moving consumer goods (FMCG). It aims to identify, analyze, and evaluate the key differences in marketing strategies and practices employed by organizations in these two sectors. The research, conducted at Anglia Ruskin University, provides insights into the unique challenges and approaches faced by businesses in the FMCG market.

      Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)
    • 2007

      Focusing on a significant strategic shift for British Airways, the paper proposes the acquisition of low-cost carrier EasyJet. It outlines a comprehensive implementation plan and a strategic management framework to support this major change. The analysis is rooted in business economics and corporate governance principles, demonstrating a clear understanding of the complexities involved in corporate strategy and operations. This academic work, graded 2.0 at Anglia Ruskin University, reflects a thorough exploration of the potential impacts and logistics of such a merger.

      Acquisition of EasyJet plc. by British Airways plc.
    • 2007

      Focusing on the analysis of mergers and acquisitions (M&A), this dissertation evaluates the factors contributing to M&A failures, specifically using the BMW and Rover case as a key example. It begins with foundational definitions and historical context before delving into Due Diligence and Post-Merger Integration processes. The author outlines their research methodology, findings, and ultimately presents conclusions and recommendations aimed at improving the security of M&A processes. The work seeks to provide insights for better strategic planning in future M&A endeavors.

      An examination of the nature of unsuccessful M&A as illustrated by the attempted BMW AG and Rover Ltd. acquisition