Confusion often surrounds the understanding of Yogis and their philosophies among Western students. Travelers to India frequently recount stories of numerous fakirs, mendicants, and charlatans who roam the country's roads and cities, many of whom boldly adopt the title "Yogi." This book aims to clarify the true nature of Yogis, distinguishing authentic practitioners from those who misrepresent the tradition, providing insights into their genuine practices and beliefs.
From the First Great Copywriter
Advertising is portrayed as a scientific discipline, grounded in established principles and a thorough understanding of its causes and effects. The book emphasizes the proven methods and strategies that enhance effectiveness, highlighting the shift towards a more analytical approach in the field. It suggests that practitioners can now rely on fundamental laws to guide their advertising efforts, making the process more precise and reliable.
A Copywriter's Journey to Success
Focusing on a business narrative rather than personal anecdotes, the book aims to provide readers with valuable insights and lessons. It emphasizes instructive elements while steering clear of trivial details, making it a resourceful read for those interested in the intricacies of business dynamics. The approach taken offers a clear perspective on significant topics relevant to the field.
"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.
Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.