William L. Ury is a leading authority on negotiation, co-founding Harvard's Program on Negotiation. His work focuses on developing practical strategies for reaching agreement in complex situations, from corporate dealings to international conflicts. Rooted in his study of social anthropology, Ury's approach emphasizes understanding human nature to find mutually beneficial solutions. His books demonstrate how to effectively say 'no' without sacrificing the ability to say 'yes,' and how to navigate difficult individuals to achieve peace.
The world's bestselling guide to negotiation. Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives. Including principles such as: Don't bargain over positions Separate the people from the problem and Insist on objective criteria Getting to Yes simplifies the whole negotation process, offering a highly effective framework that will ensure success.