Rama Bijapurkar (Book order)

Rama Bijapurkar Book order

Rama Bijapurkar is a respected Indian thought leader on market strategy and consumer issues. She leverages her extensive background in market research and strategic consulting, including roles at McKinsey & Company, to guide leading Indian and global corporations. With a mission to bring "market focus to business strategy," she also comments on social and cultural shifts in a liberalizing India. She serves as an independent director for several companies and maintains ties with IIM Ahmedabad as visiting faculty and a board member.

We Are Like That Only

294 pages
11 hours of reading

3.9(7)Add rating

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid