Jonah Berger Book order

"A book about how to use words in a way that is most persuasive"--

Jonah Berger combines research-driven insights with practical advice, making him a unique voice in the realm of thought leadership. His work is recognized for its ability to educate and inspire, as noted by Jim Collins, a prominent author. Berger's approach offers valuable lessons for those seeking to understand and implement effective strategies in their personal and professional lives.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. We encourage, push, pressure, and cajole, but more often than not, nothing budges. The Catalyst takes a revolutionary approach to change. Successful change agents know that instead of pushing harder, it's about doing the opposite: removing roadblocks and reducing barriers to change. Instead of asking, "What could I do to try to convince someone?," they ask, "Why haven't they changed already? What's stopping them?" In The Catalyst, New York Times bestselling author of Contagious and Invisible Influence Jonah Berger identifies five key barriers to change and shows how to mitigate them. You'll learn how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on; how leaders transform organizational culture and how activists ignite social movements; how substance abuse counselors get addicts to realize they have a problem and how political canvassers change deeply rooted political beliefs. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst. Book jacket.

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

Upper Saddle River, N.J. : Creative Homeowner,

Exploring the journey of living with a disability, the narrative delves into personal experiences, challenges, and triumphs. It offers an intimate look at resilience and faith, highlighting the significance of community and support. Through poignant reflections, the book encourages readers to embrace their own paths and find strength in vulnerability, ultimately celebrating the beauty of life despite obstacles.