Kevin Duncan Books

Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I : "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life

Essential skills for launching a business are at the forefront of this comprehensive guide. It offers practical insights into key topics crucial for entrepreneurs, making it a valuable resource for anyone looking to start their own venture. The dynamic collection ensures that readers are equipped with the necessary tools and knowledge to navigate the challenges of entrepreneurship effectively.

This book contains over 70 pieces of distilled wisdom. Read each piece of advice in one minute, or the whole book in an hour. The sticky note format allows you to use the ideas for personal motivation, or to stimulate teams in meetings. Growth, communication, innovation, creativity, relationships and thinking are all covered. Inspire yourself and your business with some smart thinking.

A roadmap towards the next decade - and for businesses to remain relevant and resilient.

We can all be better in every aspect of our lives. Author Kevin Duncan has drawn together 50 ingenious thoughts to improve one's attitude, approach to life and work, questions, decisions, and even timing.

The 10th Anniversary edition of this bestselling guide to visual communication

Working on your own can be the best feeling in the world. The glory is all yours when things go well and the problems are all yours when they don't. 'Running Your Own Business' covers the emotional as well as practical side of being a sole trader and also deals with common pitfalls and frustrations

So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This can lead to crippling inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose.by behaving in a genuinely inquisitive way, you can get right to the heart of the matter and save yourself hours, days, and even months of anguish. The questions So what?, Why?, How?, and When? can be hugely effective when applied in the right context, and this book shows you how to use them.Once all the right questions have been posed, there is a final sure-fire method for testing whether something is relevant and helpful. By completing the sentence "Something must be wrong if...", it is simple to work out if you are wasting your time. For example, "Something must be wrong if I don't want to go to work in the morning."So What? shows you how to become truly inquisitive again. So let the questions roll. Pay attention to what the answers are. Learn from them, and you will immediately improve your prospects of finally getting somewhere in life.

Published to celebrate the 5th anniversary of this best selling book, the new edition features 11 new diagrams. A unique and practical guide to solving business problems by using diagrams and visual thinking techniques.

Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. He covers seven of the most common strategic areas.