Mark P. Taylor Books

Economics is the European adaptation of classic textbook Principles of Economics by N. Gregory Mankiw (Harvard University), expertly adapted by Mark P. Taylor (Washington University) so as to be even more relevant to a UK and European audience.A major strength of the original—that the authors present economics from the viewpoint of a reader completely new to the subject has been maintained. The conversational yet precise writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. The book stands out amongst all other principles texts by encouraging students to apply an economic way of thinking in their daily lives. Economics is written to provide students with a robust conceptual understanding of the subject using contemporary approaches to theory where possible.It follows the structure of the original book while reflecting European economic structures and institutions and adapting the language and cultural references for a European readership.

Balancing classical and Keynesian economics, this work uses the modern approach of presenting long-run analysis before short-run fluctuations, and covers the large open economy in depth. This edition includes a revised section on developments in the theory of economic fluctuations.

In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author s conversational writing style is superb for presenting the politics and science of economic theories to tomorrow s decision-makers. Because Mankiw wrote it for the students, the book stands out among all other principles texts by intriguing students to apply an economic way of thinking in their daily lives. Receiving such praise as perhaps the best ever textbook in economic principles, it s no wonder Mankiw s prize project has quickly become one of the most successful books ever to be published in the college marketplace.