Serge Moscovici was a Romanian-born French social psychologist known for his insightful explorations into social influence and collective representation. His work delves into how individuals and groups learn, think, and form opinions within societal frameworks. Moscovici's research illuminated the dynamics of social psychology and its power in shaping reality, focusing on phenomena like social influence and representations.
The 1985 publication delves into the evolution of mass psychology and its significant effects on political and social dynamics. It examines how collective behaviors and beliefs shape societal norms and influence governance, offering insights into the interplay between individual psychology and larger social movements. Through a detailed analysis, the book highlights the consequences of mass psychological trends on contemporary life and the implications for future societal structures.
For the first time, English-speaking readers will have access to one of the most influential books published in the discipline in the past 30 years. * Psychoanalysis, Its Image and Its Public is in many ways the founding text of the theory of social representations and is, as such, a modern classic.