Waymish: Why Are You Making It So Hard for me to give you my money?
- 222 pages
- 8 hours of reading
A WAYMISH is any dumb mistake made when dealing with a customer. It's the disastrous effect of one minute's lousy service which loses a customer ready and willing to spend money. One WAYMISH. One customer lost. All future profits gone. The book's examples make excellent staff training material.
