Focusing on enhancing efficiency in supply chain management, this paper explores the role of Sales and Operations Planning (S&OP) as a vital tool. It emphasizes achieving a balance between demand and supply while integrating various operational aspects. By harmonizing the supply chain and incorporating financial insights, businesses can anticipate capacity and sales issues, improve customer service, and adapt production rates swiftly. The discussion also covers key planning steps and challenges necessary for optimizing supply chain performance.
