Focusing on essential management principles, this open-access book outlines a structured model of enterprise management. It facilitates comprehension through practical examples, interpretation questions, and short case studies, bridging theory and practice. The updated second edition emphasizes sustainability, corporate responsibility, and circular business, featuring current case studies from well-known companies like UBS and Netflix. It also revises the company model to incorporate media as stakeholders and expands on corporate culture with additional leadership concepts.
