Matthias Krings, an expert in anthropology and African popular culture, explores the transnational aspects of the African video film industry in his edited volume, Global Nollywood. Collaborating with Onookome Okome, this work delves into the global impact and cultural significance of Nollywood, examining how it transcends borders and influences both local and international audiences.
In the wake of the transformation from a socialist to a neoliberal capitalist economy, Tanzania has witnessed an unprecedented proliferation of cultural production which went hand in hand with a steep rise in formal and informal media outlets. Bongo Media Worlds provides insights into the diverse and creative practices of producing and consuming popular media in Dar es Salaam, the country's cultural capital. Bongo, an augmentative form of the Swahili noun ubongo meaning brain, is the popular nickname for Dar es Salaam and by extension the whole of Tanzania: One has to use one's brains to survive in the city..."