Parameters
- 272 pages
- 10 hours of reading
More about the book
A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
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Predatory Thinking, Dave Trott
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Predatory Thinking
- Language
- English
- Authors
- Dave Trott
- Publisher
- Pan Books
- Released
- 2014
- Format
- Paperback
- Pages
- 272
- ISBN10
- 1447285344
- ISBN13
- 9781447285342
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Psychological Topics, Personal Growth, Design, Management & HR
- Rating
- 4.2 out of 5
- Description
- A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times