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In view of China's rapidly growing economy, the former Wall Street Journal China bureau chief offers advice on doing business in China, with case studies that emphasize the importance of understanding the culture and politics of the country.
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One billion customers : lessons from the front lines of doing business in China, James McGregor
- Language
- Released
- 2007
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- Title
- One billion customers : lessons from the front lines of doing business in China
- Language
- English
- Authors
- James McGregor
- Publisher
- Free Press
- Publisher
- 2007
- ISBN10
- 0743258398
- ISBN13
- 9780743258395
- Collection
- Wall Street journal book
- Description
- In view of China's rapidly growing economy, the former Wall Street Journal China bureau chief offers advice on doing business in China, with case studies that emphasize the importance of understanding the culture and politics of the country.