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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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- Title
- Principles of marketing
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
- Publisher
- Pearson Education Limited
- ISBN10
- 1292269561
- ISBN13
- 9781292269566
- Category
- Marketing and PR
- Description
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.