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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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Principles of Marketing, Philip Kotler, Gary Armstrong
- Language
- Released
- 2000,
- Book condition
- As new
- Price
- €2.27
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- Title
- Principles of Marketing
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- 2000
- Format
- Paperback
- ISBN10
- 0130293687
- ISBN13
- 9780130293688
- Category
- Business and Economics
- Description
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.