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More about the book
Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
Book purchase
The challenger sale : how to take control of customer conversation, Matthew Dixon, Brent Adamson
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €12.99
Payment methods
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- Language
- English
- Authors
- Matthew Dixon, Brent Adamson
- Publisher
- Portfolio/Penguin
- Released
- 2013
- Format
- Paperback
- ISBN10
- 0670922854
- ISBN13
- 9780670922857
- Series
- Original title
- The challenger sale
- Rating
- 3.9 out of 5
- Description
- Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.