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The challenger sale : how to take control of customer conversation

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Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

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The challenger sale : how to take control of customer conversation, Matthew Dixon, Brent Adamson

Language
Released
2013
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(Paperback)
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3.9
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Language
English
Released
2013
Format
Paperback
ISBN10
0670922854
ISBN13
9780670922857
Series
Original title
The challenger sale
Rating
3.9 out of 5
Description
Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.