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Sway

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Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.

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Sway, Ori Brafman

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Released
2009
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Title
Sway
Language
English
Released
2009
Format
Paperback
Pages
206
ISBN10
0753516829
ISBN13
9780753516829
Series
First published
2008
Original title
Sway
Rating
3.8 out of 5
Description
Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.