Marketing : concepts and strategies
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Marketing : concepts and strategies, William Pride M., O. C. Ferrell
- Language
- Released
- 2003
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- Title
- Marketing : concepts and strategies
- Language
- English
- Authors
- William Pride M., O. C. Ferrell
- Publisher
- Houghton Mifflin Co.
- Released
- 2003
- ISBN10
- 0618192433
- ISBN13
- 9780618192434
- Category
- Marketing and PR, Business and Economics