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Základy marketingu, Vratislav Kozák, Pavla Šumberová
- Language
- Released
- 1999
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- Title
- Základy marketingu
- Language
- Czech
- Authors
- Vratislav Kozák, Pavla Šumberová
- Publisher
- Vysoké učení technické v Brně, Fakulta managementu a ekonomiky ve Zlíně
- Released
- 1999
- ISBN10
- 8021413654
- ISBN13
- 9788021413658
- Category
- Business and Economics, Other textbooks