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Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.
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Creative advertising, Mario Pricken
- Language
- Released
- 2002
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- (Hardcover)
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- Title
- Creative advertising
- Language
- English
- Authors
- Mario Pricken
- Publisher
- Thames and Hudson
- Released
- 2002
- Format
- Hardcover
- Pages
- 263
- ISBN10
- 0500510741
- ISBN13
- 9780500510742
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Art, References & Manuals, Science, Design, Marketing & Sales, Professional Literature, Inspiration, Creativity
- Rating
- 4.05 out of 5
- Description
- Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.