Marketing. Concepts and Strategies
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Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.
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Marketing. Concepts and Strategies, Pride, Lyndon Simkin, Sally Dibb, O. C. Ferrell
- Language
- Released
- 1994
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- Title
- Marketing. Concepts and Strategies
- Language
- English
- Authors
- Pride, Lyndon Simkin, Sally Dibb, O. C. Ferrell
- Publisher
- Houghton Mifflin
- Released
- 1994
- ISBN10
- 0395669286
- ISBN13
- 9780395669280
- Category
- Business and Economics
- Description
- Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.