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Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.
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Strategic Market Management, David A. Aaker
- Language
- Released
- 1995
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- (Paperback)
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- Language
- English
- Authors
- David A. Aaker
- Publisher
- Wiley
- Released
- 1995
- Format
- Paperback
- ISBN10
- 0471309567
- ISBN13
- 9780471309567
- Series
- Rating
- 3.8 out of 5
- Description
- Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.