Parameters
- Pages
- 272 pages
- Reading time
- 10 hours
More about the book
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
Book purchase
Primalbranding, Patrick Hanlon
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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