Sold out but wanted!
More about the book
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
Book purchase
Advertising : Principles & Practice, Sandra Moriarty William Wells John Burnett
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Advertising : Principles & Practice
- Language
- English
- Publisher
- Prentice Hall
- Released
- 2006
- Format
- Paperback
- Pages
- 624
- ISBN10
- 0131968815
- ISBN13
- 9780131968813
- Series
- Rating
- 4.1 out of 5
- Description
- For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.