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Advertising : Principles & Practice
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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
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Advertising : Principles & Practice, Sandra Moriarty William Wells John Burnett
- Language
- Released
- 2006
- Binding
- (Paperback)
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- Title
- Advertising : Principles & Practice
- Language
- English
- Publisher
- Prentice Hall
- Released
- 2006
- Format
- Paperback
- Pages
- 624
- ISBN10
- 0131968815
- ISBN13
- 9780131968813
- Series
- Rating
- 4.1 out of 5
- Description
- For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.