More about the book
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
Book purchase
Advertising : Principles & Practice, Sandra Moriarty William Wells John Burnett
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.