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Public Relations Strategy

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This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

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Public Relations Strategy, Sandra Oliver

Language
Released
2001
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Language
English
Publisher
Kogan Page
Released
2001
Format
Paperback
Pages
160
ISBN10
0749435410
ISBN13
9780749435417
Series
Rating
3.4 out of 5
Description
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.