Social Psychology

Balancing classic research with today's most pertinent studies, Social Psychology tells the story of this exciting science in a way that is both practical and engrossing. Professors Aronson, Wilson, and Akert take readers through the research process from inspiration to implications, stopping along the way to challenge readers to consider why people act the way they do - both inside and outside the laboratory. Important issues such as cross-cultural research and gender studies are smoothly integrated with the author's narrative and emerge as part of the larger story of the nature of human interaction. Useful study tools are incorporated into the story, helping readers to absorb and review each concept before moving on. Finally - and perhaps most importantly - a lively presentation and a vivid, informal writing style keep readers hooked.