More about the book
Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.
Book purchase
Designing for the Greater Good, Peleg Top, Jonathan Cleveland
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Designing for the Greater Good
- Language
- English
- Authors
- Peleg Top, Jonathan Cleveland
- Publisher
- Collins Design
- Released
- 2010
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 0061765309
- ISBN13
- 9780061765308
- Series
- Tags
- Non-Fiction, Art & Culture, Design
- Rating
- 4 out of 5
- Description
- Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.