Parameters
Categories
More about the book
Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.
Book purchase
Designing for the Greater Good, Peleg Top, Jonathan Cleveland
- Language
- Released
- 2010
Payment methods
- Title
- Designing for the Greater Good
- Language
- English
- Authors
- Peleg Top, Jonathan Cleveland
- Publisher
- Collins Design
- Publisher
- 2010
- Format
- Hardcover with dust jacket
- ISBN10
- 0061765309
- ISBN13
- 9780061765308
- Category
- Design
- Description
- Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.