Self Mastery Through Conscious Autosuggestion

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Emile Coue (1857-1926) was a French psychologist and pharmacist who introduced a method of psychotherapy, healing, and self-improvement based on optimistic autosuggestion. The application of his conscious autosuggestion, "Every day, in every way, I'm getting better and better" (Tous les jours a tous points de vue je vais de mieux en mieux) is called Coueism or the Coue method. He graduated with a degree in pharmacology in 1876. He learned hypnosis from Ambroise-Auguste Liebeault, the founder of the Nancy School. In 1913, Coue and his wife Lucie (nee Lemoine) founded The Lorraine Society of Applied Psychology (La Societe Lorraine de Psychologie Appliquee). His book, Self-Mastery Through Conscious Autosuggestion was published in England (1920) and in the United States (1922). Although Coue's teachings during his lifetime were more popular in Europe than in the United States, many Americans who adopted his ideas and methods, such as Norman Vincent Peale, Robert Shuler, and W. Clement Stone, became famous in their own right by spreading his words.