Predictably irrational : the hidden forces that shape our decisions
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An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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Predictably irrational : the hidden forces that shape our decisions, Dan Ariely
- Language
- Released
- 2010
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- Title
- Predictably irrational : the hidden forces that shape our decisions
- Language
- English
- Authors
- Dan Ariely
- Publisher
- Harper
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 0062018205
- ISBN13
- 9780062018205
- Category
- Psychology, Marketing and PR, Gifts for men
- Description
- An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.