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Be Our Guest

Perfecting the Art of Customer Service

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Reveals the behind-the-scenes strategies, principles, and processes of the Disney approach to exceptional customer service, which emphasizes the best ways to provide quality service to one's customers. Reprint. 25,000 first printing.

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Be Our Guest, Michael D. Eisner, Theodore Kinni, Walt Disney, Disney Institute

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2003
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(Paperback)
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