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- 349 pages
- 13 hours of reading
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The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a customer for the others, and that the links between and within departments form a continuous chain of customers extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.
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Building a Chain of Customers, Richard Schonberger
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Building a Chain of Customers
- Language
- English
- Authors
- Richard Schonberger
- Publisher
- Guild Publishing
- Released
- 1990
- Format
- Hardcover
- Pages
- 349
- ISBN10
- 0091745993
- ISBN13
- 9780091745998
- Series
- Description
- The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a customer for the others, and that the links between and within departments form a continuous chain of customers extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.