Sold out but wanted!
More about the book
Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
Book purchase
Essentials of Marketing, Jim Blythe
- Language
- Released
- 2012
- Binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Essentials of Marketing
- Language
- English
- Authors
- Jim Blythe
- Publisher
- Pearson Education, Limited
- Released
- 2012
- Format
- Paperback
- ISBN10
- 0273757687
- ISBN13
- 9780273757689
- Series
- Rating
- 3.5 out of 5
- Description
- Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.