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The author draws from the worlds of psychology, neuroscience and behavioural economics to bring the latest developments, techniques and insights that will lead to online success.
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Webs of Influence, Nathalie Nahai
- Language
- Released
- 2012
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- Title
- Webs of Influence
- Language
- English
- Authors
- Nathalie Nahai
- Publisher
- Financial Times/Prentice Hall
- Publisher
- 2012
- Format
- Paperback
- ISBN10
- 0273772953
- ISBN13
- 9780273772958
- Category
- Business and Economics
- Description
- The author draws from the worlds of psychology, neuroscience and behavioural economics to bring the latest developments, techniques and insights that will lead to online success.