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- 228 pages
- 8 hours of reading
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This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
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Fashion Brands (3rd Edition) : Branding Style from Armani to Zara, Mark Tungate
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Fashion Brands (3rd Edition) : Branding Style from Armani to Zara
- Language
- English
- Authors
- Mark Tungate
- Publisher
- KoganPage
- Released
- 2015
- Format
- Paperback
- Pages
- 228
- ISBN10
- 0749464461
- ISBN13
- 9780749464462
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Marketing & Sales, Fashion Themes, Fashion
- Rating
- 4.2 out of 5
- Description
- This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.