Fashion Brands
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This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
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Fashion Brands, Mark Tungate
- Language
- Released
- 2008
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- Title
- Fashion Brands
- Language
- English
- Authors
- Mark Tungate
- Publisher
- Kogan Page Publishers
- Released
- 2008
- ISBN10
- 0749453052
- ISBN13
- 9780749453053
- Category
- Fashion
- Description
- This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.