Parameters
- 320 pages
- 12 hours of reading
More about the book
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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Focus, Al Ries
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Focus
- Language
- English
- Authors
- Al Ries
- Publisher
- HarperBusiness
- Released
- 2013
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0060799900
- ISBN13
- 9780060799908
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Leadership, Entrepreneurship, Productivity
- Rating
- 4 out of 5
- Description
- What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.