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This book unravels the how and why of advertising and places the industry in it's social, political and historical context.
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The Advertising Handbook, Sean Brierley
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Sean Brierley
- Publisher
- Psychology Press
- Released
- 1996
- Format
- Paperback
- ISBN10
- 0415107148
- ISBN13
- 9780415107143
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Computers & Internet, Marketing & Sales, Marketing and PR
- Rating
- 2.65 out of 5
- Description
- This book unravels the how and why of advertising and places the industry in it's social, political and historical context.