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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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Marketing management, Philip Kotler, Kevin Lane Keller
- Inscriptions / underlining
- Language
- Released
- 2016,
- Book condition
- Damaged
- Price
- €10.97
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Pearson
- Publisher
- 2016
- Format
- Paperback
- ISBN10
- 1292092629
- ISBN13
- 9781292092621
- Category
- Marketing and PR, Business and Economics
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.