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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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There are currently of book Marketing management (2000) in stock.
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Marketing management, Philip Kotler
- Language
- Released
- 2000,
- Book condition
- Good
- Price
- €2.75
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice-Hall International
- Publisher
- 2000
- ISBN10
- 0130156841
- ISBN13
- 9780130156846
- Category
- Marketing and PR
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.