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- 688 pages
- 25 hours of reading
More about the book
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
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Marketing for Hospitality and Tourism, Various authors
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Various authors
- Publisher
- Pearson
- Released
- 2021
- Format
- Paperback
- Pages
- 688
- ISBN10
- 1292363517
- ISBN13
- 9781292363516
- Series
- Rating
- 4.25 out of 5
- Description
- Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.