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- 432 pages
- 16 hours of reading
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"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher description
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Fordlandia, Greg Grandin
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Fordlandia
- Language
- English
- Authors
- Greg Grandin
- Publisher
- Picador USA
- Released
- 2010
- Format
- Paperback
- Pages
- 432
- ISBN10
- 0312429622
- ISBN13
- 9780312429621
- Series
- Tags
- Non-Fiction, Historical Themes, History, True Stories, Business, Business & Management, Biographies, Economics, American History, Brazil
- Rating
- 3.6 out of 5
- Description
- "In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher description